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Did you follow up? Word of mouth needs a reminder.

We recently moved to Austin. Our moving company was fantastic. Truly, unbelievably great.

After the move, we never heard from them again.

With a simple reminder, we would have posted glowing reviews on Angie’s List and Yelp. (They knew we were Angie’s List members — that’s where we found them.)

But time passes, enthusiasm fades, and it probably won’t happen.

Word of mouth isn’t luck. It’s a planned effort to encourage happy customers to recommend you.

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