Email newsletters are still my favorite single marketing tool. Why?
Because email newsletters are about a simple bargain:
- Send me something interesting once a week and I'll let you email me forever.
- If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again.
All you have to do is write a paragraph or two every week that's worth a minute of your readers' time (and put your sales copy in the sidebar). Do this and you're guaranteed 52 contacts every year. On top of that, a simple interesting newsletter is the most viral content ever invented.
It's really not hard. Put a subscribe form on your site and send out a how-to tip each week. We launched the Big Business Blogging newsletter and have 2400 subscribers after 14 weeks. Sign up here.
Congratulations to two of our clients: