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Emphasize what’s different

imageMost books are the same: Lots of words, minimal design.

Which means that all ebook readers are pretty much the same. They let you read a book.

So how can you compete when your competitors do the same thing as you?

Find one core feature and emphasize it. Talk about the point of difference.

  • Apple iBook: Color. They show off children’s books, because that’s where color matters.
  • Amazon Kindle: Shopping convenience. Because if you’re an Amazon customer, you love to buy there.
  • Barnes & Noble Nook: In-store, in-person experience, because they have stores. Read any book for free inside the store.
  • Sony and Kobo: Oops. Better get something special.


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