Everyone in the word of mouth business needs to fight for honesty and ethics.
Why?
It the apt words of “Kevin from Minneapolis” in a comment on this post:
I wish we could round up all these social media marketers and punch them in the balls.
When a few idiots get busted, all of our reputations take a hit. The lack of response to the Target/DrillTeam scandal is just one more example of sweeping it under the rug. Where is the WOMMA investigation?
If you see something, say something.