Free samples get people talking, but some things are better at generating long-term conversations. Logoworks gives away free, well-designed blog templates. This is great word of mouth.
- Look for something that lasts. Templates aren’t one-time mentions, they have a link to the source forever, on every page.
- Look for people who are connected. Bloggers are extremely active talkers. They constantly make referrals.
- Look for a natural upgrade path. The free template leads to a custom template, or matching business cards, or a complete design package.