Our new plumber has a ton of great videos on their site.
I went to the site to find out about a water heater. Now I’m interested in insulation, duct work, and a bunch of other services.
But there is no way to share the videos.
So I can’t share them with my dad, father-in-law, wife, or anyone else who might encourage me to buy from this company. And I can’t post them here to give them free publicity on my blog. I can’t email them to friends, along with info about the company.
Always, always post videos from your site on a public service where they can be shared. YouTube is best. (Sharing was why you made the videos in the first place, isn’t it? So possible customers would see them?)