We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
GSD&M co-founder Tim McClure is part of our amazing lineup, and he’ll be teaching a case study based on the “Don’t Mess With Texas” campaign. Tim will share how they crafted a story that became the most successful anti-litter campaign in history, and one of the most talked about ad campaigns of all time.
As a preview, we spoke with Tim and asked for a sneak peek at his presentation. What he covered:
- What it took to overcome Texans’ sense of their right to litter.
- The three big ideas behind what it takes to create an ad campaign worth talking about.
- A preview of Tim’s book and all the musicians he features that became word of mouth legends.
Listen to Tim’s interview:
Register and learn more about the Word of Mouth Crash Course: Click here