Buzzkill = you finally decide to subscribe to a new magazine, then you get this message:
Your Forbes Magazine subscription is on its way! Your first issue of Forbes Magazine will arrive at the address below in 4 to 6 weeks.
I can sign up online in 30 seconds, and it takes a month to process. What a huge disappointment. All magazines do this, so there must be some systemic reason why. (But Amazon can get me a Kindle overnight with your content on it …)
Magazines – turn your lemons into lemonade:
Have an intern throw the latest issue in an envelope with a handwritten note that says, "I know you don't want to wait, so I sent this to you myself."
It'll pay for itself 1,000 times over in Twitter mentions and word of mouth referrals.