When you go into a shoe store, they know you might not be wearing socks.
So they have a box of socks. It takes away any excuse you have for not shopping.
What is stopping someone from shopping with you?
- They don’t know their size? Give them a size calculator.
- They are scared to commit? Remind them that it’s ok to put things in the cart without buying.
- They don’t know what it’s like? Give them a sample.
- They’re just not sure? Make it easy to return it.
Lesson: Take away the excuses.