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How to know if your social media agency is jerking you around

I read these words in BrandWeek from a respected creative director at a respected traditional agency:

… accept that Facebook is dead.  OK, maybe not exactly dead, but as a social marketing tool, the early adopters are already moving on.

That’s the kind of talk you get from agencies more interested in selling you an expensive new campaign in some experimental new venue — where the fees are high and it’s cool for them.  It’s like saying “California is so dead…we need you to pay for us to do a hot new campaign in Dubai.”

The right social media venue is where your customers are. Not where the cool marketing guys are.

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