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If you were afraid of bad press would you shut down your PR department?

Of course not. You’d double it.

So many companies are afraid of social media and word of mouth marketing. They’re worried that something bad might happen.

If you want to reduce risk of bad word of mouth, you need to do more word of mouth marketing to increase your credibility.

If you want to increase control in social media, you need to do more social media outreach so people want to talk with you instead of about you.

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