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Lighten up to open up

If you want people to comment and participate in your blog/community/forum, it helps to have fun once in a while.

Many people will read your expert information, but they don't feel comfortable commenting on it (because you're the expert).

When you post something silly, fun, wacky, or weird, you give people a change to participate without pressure. 

By far the most comments and re-posts I've received on my blogs/Twitter/Facebook pages are to these:

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