I wrote the other day about Seth Godin’s Meatball Sundae idea:
- Word of mouth and social media work best when you design your company/products specifically to take advantage of these techniques.
- They don’t work so well when you slap the new stuff on an old business model.
Here’s an example of this from Andy Nulman’s blog:
Will Wright’s next computer game, Spore … designed a modeling tool that gives players the power to take the things they create within the game outside its confines and into other digital realms, a la YouTube, Facebook, 3D printers, et al.
The product is built from scratch to be shared. It’s word of mouth to its core.