Paging Dr. Spam-Free!
Answering Your Embarrassing Questions About Spam
Question #1.12: Sharing a Do-Not-Mail List
The Doc Explains: “Hard Bounce”
Q: Dr. Spam-Free, I do not want consumers getting unwanted emails from my company or any other organizations I am involved with. With whom, should I share my Do-Not-Mail list?
The Doctor Replies:
Share your Do-Not-Mail list with anyone that you partner with for email campaigns.
It’s the safest way to go.
Postal marketers have always shared Do-Not-Mail lists. It’s easy. Emailers need to do the same.
This is especially important when a partner or affiliate sends a mailing for you, or when you finance a dedicated email campaign. Before any mailing goes out, purge everyone on your do-not-mail list.
It doesn’t matter if a recipient opted into your partner’s list. The consumer doesn’t want email from you! The technicalities of permission don’t matter when someone gets pissed to see your logo.
Equally important — after a campaign goes out, be sure to get any new opt-outs from your partner. Same situation: If they unsubscribe from the partner, it means that they don’t want your offers. Don’t embarrass yourself by mailing them again.
Remember… Safety and consideration first when emailing. Mail to a clean, smaller list otherwise you risk your reputation.
The Doc Explains: “Hard Bounce”
A hard bounce is an email that has been returned to the sender because the recipient’s email address is invalid.