The purpose of a trade show booth or tabletop is to get prospective customers to come in an talk to you. You want to have a conversation.
But most exhibits do a lot to block that conversation: big TV screens, laptops between the exhibitor and the prospects, or having conversations standing in front of the table so your back is to people walking past.
That’s why I like this simple tabletop by Sprinklr. The fireplace catches your attention. The furniture encourages you sit down and have a deep conversation, and the whole arrangement visually draws people in.