A: Make it useful
Pretty much every automated door has a sticker like this one — with the Stanley brand name right up top. Day after day, that logo sinks in — especially when you’re shopping for tools.
Buying intrusive advertising is wrong. I don’t want your ads on all my stuff.
But if you’re helpful, and give me the free stickers I need to solve a problem, I’m going to use your stickers.
Lesson: What’s a helpful, relevant way to get your customers to display your logo (without forcing them)?