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REI’s case study: How we used Facebook Places to support local nonprofits, presented by Jordan Williams

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Jordan Williams’ big ideas: Location-based programs are a great opportunity to get local stores involved in social media.

REI: Donations Instead of Deals, presented by Jordan Williams from GasPedal on Vimeo.

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