I’m really proud that we’ve decided to give away 15% of the seats to our word of mouth marketing class to non-profits, small businesses and bloggers.
Here are the details:
The scholarships are being awarded as part of GasPedal’s commitment to help hard-working organizations and individuals learn to execute effective word of mouth strategies even without expensive marketing budgets. Application information is available at http://events.gaspedal.com.
“Word of mouth is the kind of marketing you can do well yourself even in a tough economy,” says GasPedal CEO Andy Sernovitz. “We’re delighted to give away 15% of our seats to non-profits and small businesses because we admire their entrepreneurial spirit and believe they are hard-working organizations that thrive on word of mouth the most.”
The Word of Mouth Crash Course is an intense, one-day workshop designed to teach businesses advanced ethics-based word of mouth marketing techniques, including blogs, buzz, viral marketing, and social media. Participants come away with a customized action plan they can use to engage in word of mouth marketing immediately and without the resources to hire an agency. The course is taught by Sernovitz, a noted expert in the field and author of “Word of Mouth Marketing: How Smart Companies Get People Talking.”
In addition to the inaugural session on July 30, the Word of Mouth Crash Course is being taught on September 4 and October 9. All events are held at the Catalyst Ranch in Chicago.