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Scholastic’s video case study: Transforming Book Clubs Customers into Brand Ambassadors, presented by Ivy Li and Morgan Baden

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and more share social media case studies.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Philadelphia:

Ivy and Morgan’s big idea: Take advantage of all the ways to introduce your new community to existing fans.

Scholastic: Transforming Scholastic Book Clubs Customers into Brand Ambassadors, presented by Ivy Li & Morgan Baden from GasPedal on Vimeo.

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