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Secrets of the Carnegie Deli = Authenticity

Sandy Levine, MBD, is the very-charismatic-in-a-New-York-Way head of the Carnegie Deli. (The title on his business card is "MBD" – Married the Boss' Daughter.) 

Watch this video to see a great example of building an awesome business by staying genuine. You'll get a few word of mouth tips, too.

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