On Feb. 24 I'll be leading a webinar for Shop.org members called, "Word of Mouth Marketing for Retail in 5 Simple Steps." The presentation will run from 1 – 2 PM (EST).
Joining me in the seminar will be Walmart's John Andrews as we cover:
- Finding the right people to talk about you
- Giving them something to talk about
- Creating tools to make it easier for them to talk
- Participating in the conversation
- Tracking and measuring results