“Hey, Andy,” you ask, “What’s with the ridiculous number of tell-a-friend, post this, email this, etc. links?”
I want to demonstrate one of the most important principles from my book:
The simplest, most effective way to generate word of mouth is to:
1. Ask
2. Make it easy
Ask often, ask a lot, and ask nicely.
I ask people to share the posts in lots of places, in lots of ways, because I want everyone to be able to share in whatever way is easiest for them. It’s a bit over the top, but it makes the point.
At the very least, you need a “tell a friend” button on every single page of your web site. Think about it… someone is looking at a page. They want to advertise for you, for free. Get out of the way and make it as easy as possible.