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Spread the Love

“Hey, Andy,” you ask, “What’s with the ridiculous number of tell-a-friend, post this, email this, etc. links?”

I want to demonstrate one of the most important principles from my book:

The simplest, most effective way to generate word of mouth is to:
1. Ask
2. Make it easy

Ask often, ask a lot, and ask nicely.

I ask people to share the posts in lots of places, in lots of ways, because I want everyone to be able to share in whatever way is easiest for them. It’s a bit over the top, but it makes the point.

At the very least, you need a “tell a friend” button on every single page of your web site. Think about it… someone is looking at a page. They want to advertise for you, for free. Get out of the way and make it as easy as possible.

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