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Stickers: The easy way to get a crowd talking about you

photoWe were at a street fair in Chicago and everyone was walking around with these stickers — for a “corn maze”.  Of course, the kids were demanding to go, so we went. It was a maze, made of corn. Woo.

When we finished, they gave us the stickers. The kids covered themselves head to toe.

Now we’re spreading the word of mouth too. All it took was a sticker.

Lesson: Sometimes word of mouth is about making it easier for people to talk about you (and making it easy for a LOT of people to talk about you.)

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