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How to get city-wide promotion by die-hard fans for $4,000

A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000.

Who wears logo shirts? Die-hard fans who love your brand.

Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt.

How can you excite and enable your biggest fans? How can you help them show you off all around town?

Apple store shirt

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