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Tag Archives: 37signals

Does being nice increase customer retention?

November 18, 2013

When’s the last time one of the services that auto-bills you bothered to send you a reminder before they sent the bill? Be nice to your loyal customers before you reach back into their pocket. Customers liking you is the first step in getting them to stick around, and that starts with being polite. You […]

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Newsletter #882: The “Keep It Transparent” Issue

April 26, 2012

Openness, honesty, and transparency can change your business (and how the world thinks about your business). Get started by seeing how these smart marketers are doing it: 1. When comparing with competitors 2. When you mess things up 3. When you want to change behavior 4. Check it out: The March Madness Map 1. When […]

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Tech support — it’s only good enough if it makes them smile

October 12, 2011

There’s only one way to know if your tech support is good enough: Ask every customer, every time Ask in a way that the customer will answer (not a multi-question survey) Ask for one meaningful answer, and nothing more — were you happy? Did we solve the problem? Would you recommend us? Show every single […]

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Newsletter #844: The “Get Great Feedback” Issue

August 4, 2011

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to make better products and deliver better services is to get honest opinions of them. […]

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Newsletter #758: The “Make Great Friends” Issue

November 26, 2009

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can’t have too many good friends. Whether in your industry or in your neighborhood, here are a […]

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Issue #735: The “Get Them Started” Issue

June 11, 2009

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Help get your customers on their way to an awesome customer experience by doing your part to get […]

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