Every election, 7-11 runs a great promotion: You can vote by choosing a soda cup for your your favorite candidate. They give real-time stats, regional data, and even exclusive (silly) video coverage from The Onion. This is quality marketing. It’s a reason for customers to get involved, to talk about the brand, to share it […]
Tag Archives: 7-election
7-Election: Connecting your marketing to the news, the right way
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7-Eleven: Giving people a reason to talk about you
There are three 7-Eleven stores within two blocks of my office. Every so often, they do something that gets everyone talking about them. This time it’s the "7-Election" campaign, where you cast a vote for Obama or McCain when you choose your coffee cup. Not scientific, but a lot of fun. Kudos to 7-Eleven for […]
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