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Tag Archives: ad age

Newsletter #783: The “Honesty is the Best Policy” Issue

May 20, 2010

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Our moms were right: Honesty is the best policy. It’s true on the playground and it’s true (and profitable) in […]

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BlogHer continues to lead on paid blogging ethics

July 20, 2009

Watch this video from Ad Age where BlogHer's Elisa Page talks about the importance of ethics around paid blogging.  As Elisa says, "the mere disclosure that a blogger is accepting money to include product mentions in a post is not enough to solve the problem." BlogHer's principles of separating advertising and editorial are right on. 

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Word of mouth and advertising work together

February 8, 2009

Advertising reaches whoever you pay for it to reach — unless you lay the groundwork for word of mouth to support it.  If you get the word of mouth part right, your fans will spread your ad to a far bigger audience. Think of it this way:  You pay for X impressions. If you can […]

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