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Tag Archives: ad placement

Placement is everything

Even the best ad in the world fails if you run it in the wrong place. Like this customer service billboard in front of a trash can. Buying ads (or earning recommendations) in the wrong media, the wrong page, to the wrong audience, or at the wrong time can do more harm than good. Spend […]

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When ad targeting goes bad

I'm a huge fan of Hulu — because it works, but mostly because they are the first company to prove to the ailing/blind entertainment industry that there is an intelligent path to thrive (if they stop fighting the future and start getting smart). But … they need to do a little work on where they […]

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