This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we tell everyone about — do it by doing […]
This is REAL content marketing
June 19, 2013
Everyone is talking about content marketing these days. It’s the practice of creating useful content (articles, posts, graphics, and videos) instead of advertising. The idea is good: If you give people something interesting to read, they’ll come back to your website to learn more. Unfortunately, it’s usually done awfully. Companies hire spammy services to write […]
Adobe’s case study: How we’re organizing our social media to engage with fans in new ways
September 15, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]
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