[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] While traditional advertising can be easy to ignore, every once in a while, marketers get it right and get our attention. […]
Tag Archives: advertising
Give them something they can’t get anywhere else
Samsung added this unique app to their phones that helps you speed-read called Spritz. The word of mouth and PR they received was amazing. (A few examples: The Huffington Post, Slate, and PC World) Why did it work? Because they gave people a reason to talk about them. One of the big rules of word of […]
The fundamentals of being buzzworthy
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]
If you aren’t paying for the product, then YOU are the product
Something to remember: You’re not paying for all those online services and apps that you enjoy. But those businesses are spending and making big money. How? By selling you — your attention, your clicks, your privacy, your personal data. I’m not saying it’s bad. Sometimes it’s a good deal (trading your info […]
Good Attention vs. Bad Attention
Here’s a guest post Christopher Carfi, VP of Platform Products at Swipp, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know […]
You can make any company remarkable with great service
Headsets.com sells headsets. Not exactly exciting. But their customers love them — because of extraordinary, amazing service. When you call they spend as much time as necessary to make sure you get what you need. They know their product. They’re happy to send multiple models to try out. You get multiple follow-ups to make sure […]
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