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Tag Archives: airlines

Giving free travel to a frequent flyer is like giving a pie as the prize in an eating contest

Give your loyal customers something better: Let them show their pride. Help them brag about their status. Great example: This stainless steel luggage tag from United. It lets the macho world traveler show that they’re not just part of the herd. And they display United’s logo everywhere they go. How can you help your best […]

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Sabre Holdings’ case study: How we’re motivating employees to engage in social media, presented by Susan Via and Lorie Robinson

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and […]

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Starting conversations by doing something different

One day JetBlue announced that they were auctioning off hundreds of seats on eBay, including some to mystery destinations. I found out when I got calls from reporters asking what the word of mouth angle was. Here it is: Be Interesting or Be Invisible. Do something — anything — to get people talking. A stunt, […]

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Newsletter #822: The “Make the Best of It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When life hands a good marketer some lemons, they make lemonade. But a great marketer? They’ll make something new, remarkable, […]

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Make your special customers feel special

Don’t just tell your best customers that they’re special. Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better. Home Depot’s “pro customer parking” is a simple and smart way to show status. Airlines […]

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Newsletter #812: The “Celebrate the Holidays” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] ‘Tis the season for great food, good times with friends and family, and lots of great marketing ideas. Here’s how […]

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Newsletter #805: The “Get Them Sharing” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you help your fans and customers share, it gets them talking and creates relationships between them. Opportunities to do […]

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Turn the boring into an experience worth talking about

Virgin America’s marketing chief Porter Gale had great advice about creating a word of mouth experience at every moment of customer interaction. We were on a panel together and she said (with my paraphrasing): We’ve got people in a confined space for hours, we’ve got their attention, they’re at their laptop, and we’ve given them […]

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6.9%. Would you infuriate your customers for that?

6.9% of revenue is what the airlines got for extras like bag-checking charges. Do the math: How many customers switched to a no-gouging airline? How many people skipped a flight and drove instead? How many paid this time, but will never fly with you again? How many hate your guts?

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