I sent my shoes to Allen-Edmonds for recrafting. (It’s their fantastic service where they rebuild your beloved, broken-in shoes as good as new.) It was taking an unusually long time to get them back. Then I got this email: Given the prolonged negative economic conditions, we decided to help out our loyal consumers by running […]
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Being straightforward, proactively, gets you trust and loyalty
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How Allen-Edmonds can make $2.5 million extra this year
I love Allen-Edmonds shoes. For guys like me who like shiny shoes, they are the best, and we're pretty crazy passionate about them. So how do they make $2.5 million extra? Put free shoe shines back in the stores (they used to offer this). Offer to shine any shoes, not just their brand. 32 company-owned […]
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