[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The companies that continue to earn new fans and make headlines don’t just stop once they’re no longer new and shiny. […]
Tag Archives: Amazon
Make great promises
Amazon gets right to the point with this offer. It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet. Most important: It’s […]
When is the wrapping better than the gift?
Amazon gift cards come in this great metal gift box. Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it. Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. […]
I notice when you’re nice to me
Amazon sends little reminders like this: From: “Amazon.com” Subject: Expiring $2 MP3 Credit Dear Amazon.com Customer, The $2 MP3 credit that you received by purchasing headphones will expire on January 31, 2014. You can redeem this credit the next time you purchase an album or track from Amazon MP3 … the credit will be applied automatically… They could […]
The wrong way to handle a bad review
I wanted to return a Christmas present that I bought from a third-party seller on Amazon. It was the usual bad story: They wouldn’t respond to my emails, then it took weeks to get a return authorization, then they wanted me to pay $25 postage for the return and a $28 restocking fee. So I […]
Don’t wait for word of mouth
Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]
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