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Tag Archives: Amazon

I wish my competitors great success…

Rob La Gesse, the Chief Disruption Officers at Rackspace, shares some smart thoughts about why you should hope your competitors succeed: Why I wish Amazon Web Services the best A couple years ago, ServInt — a “competitor” to my employer wrote this blog post: Why ServInt Stands Beside Rackspace and You Should Too. I sent the author of […]

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The fastest way to get word of mouth from a new customer

Just ask them! Super simple, like this “Share your purchase” box in the Amazon checkout process. Lesson: Are you remembering to ask for word of mouth? It’s the #1 way to generate referrals from happy customers.

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Why tech gurus will never understand the Kindle

All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to […]

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When selling is actually customer service

Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort […]

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Dear Jeff Bezos: You’re not very good at saying thank you.

We’ve spent $25,000 with Amazon this year. And last year, and the year before that. At some point, any recognition would be appreciated. Maybe a note from Jeff, or a gold star on my account, or a VIP phone number to call. We love what we get, and the service is near-perfect. But you still […]

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Apologize like you mean it

How many times do you have a problem with a company and all you want is an apology. And they say everything but “I’m sorry.” When you screw up: Take responsibility. Apologize for real. No mealy, bullshit, weasel words, like “we’re sorry that you feel that way.” Do it fast. Here’s a great example from […]

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Newsletter #830: The “How to Get Great Testimonials and Reviews” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’ve been following the blog this week, you know we’ve had a review and testimonial theme going on. Today’s […]

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This is how it’s done — learning to listen

Enjoy these classic tales of great listening from smart entrepreneurs featured in Inc. Magazine. Read all 30 stories in this great article from April 2009. Whistle blow while you work “Always communicate without fear of retribution.” That was one of the tenets on which Patrick Kelly and his partners founded Physician Sales and Service in […]

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Your reviewers are telling you how to do a better job

Look at this great advice from a customer review on Amazon. Do you think the manufacturer read it? Did they learn from it? Or did they just get angry? 4 of 4 people found the following review helpful: buy a bottle of Goo-gone when you buy this radio, June 12, 2008 By S. Dodson (Western, […]

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