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Tag Archives: Amazon

Newsletter #755: The “Find a Partner” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} You don’t always have to go it alone. The next time you’re about to do something big, take […]

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I almost bought a nook today…

Barnes & Noble announced Nook, their new ebook reader. It looks great. It has better features than the Kindle.  And it doesn’t have the Kindle’s ugly keyboard. This is a big deal for me. I’m an Amazon addict and buy EVERYTHING from them. Personal and business, I probably order every other day from Amazon. I […]

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Super easy

Want to get people to change their behavior?  Take away the excuses. When I bought a new cell phone from Amazon, it included this envelope to recycle my old one.  If it hadn’t been for the envelope, I would have thrown the old phone in a drawer.  HP does the same thing with used toner […]

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The future of shopping: Amazon Remembers

Amazon Remembers is an astonishing tool. It's buried inside the Amazon iPhone app. You take a picture of something. Hit submit. Amazon figures out what it is. You get a link to the product page on Amazon. I tested it on the most boring product I could find: A bottle of water. Five minutes later: […]

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Newsletter #732: The “Focus On the Little Things” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} It's too hard to talk about all your features and benefits. Instead, give everyone something simple to talk […]

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Frustration-free packaging

I applaud Amazon for their Frustration Free Packaging initiative.  They are convincing manufacturers to replace annoying and wasteful packaging with simple cardboard boxes. It's good: It's environmentally responsible. It increases profit (cardboard packing is cheaper). It makes customers happy. It gives Amazon a competitive advantage (until others start offering it). All big retailers should use […]

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You will always get caught

Belkin is the latest example of a company caught in an unethical word of mouth campaign. They had an employee paying for fake positive reviews, and trying to hide bad reviews. That’s unethical, sleazy, and they got caught. Read about it here: 1 2 3 and all over the web. This story wiped out any […]

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