[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently we shared a series of tips from the popular podcast, Serial. One of the most important lessons: People love to […]
Tag Archives: American Express
How premium brands like Lexus, AmEx, and Apple are making profits by making love
Here’s a guest post Drew Neisser, CEO of Renegade, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing […]
How Threadless, Home Depot, and AmEx get groups of fans talking
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional connection is amplified — and so is the word of […]
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Master the art of making it right — before you’re asked to do it
Want to make your customers fall in love forever? Apologize for (and fix) problems that they didn’t even know existed. The term for this is proactive customer service. Most companies bury problems. They ignore them or hide them — and hope nobody notices. And you know what? Most companies suck. Great companies own up to […]
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Be the first one to be better
Consumers hate gift card fees. Congress is banning abusive practices. American Express got it right: Instead of fighting the trend, they were the first to eliminate fees on their gift cards. When an industry gets away with practices that anger consumers, the industry usually fights to the finish to defend them. Until one company sees […]
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