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Tag Archives: analytics

No spreadsheet tells you when you’re being an ass

My wife calls one of the biggest investment firms to ask about rolling over her 401k. She asks a bunch of questions — but doesn’t give her name or phone number. She didn’t fill out any forms. And then we start getting phone calls from a high-pressure salesman. There is an official program at this […]

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Do you have a business … or a feature?

If you build your business around someone else’s missing feature, you stand a huge risk of being eliminated. Many Twitter measurement companies saw the end of the line when they saw this headline: “Twitter to Launch Free Real-time Analytics This Year”. It shouldn’t have been a surprise. Measurement and reporting should be a standard feature […]

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Emissions Testing, Usability Testing, Focus Groups, and Analytics

A Focus Group is a bunch of people chatting about how the feel about something. How they feel has nothing to do with if it works or if they will buy it. But you’ll get some good ideas. Usability Testing tells you if a thing, usually a web site, lets users get a job done, […]

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How to measure your word of mouth — live with Olivier Blanchard

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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