[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re doing everything like everyone else, you’re doing it wrong. Experiment, tweak it, mix it up, have some fun, […]
Share Andy Nulman’s amazing manifesto and enter to win a signed copy of Pow! Right Between the Eyes!
January 18, 2010
Next up in our Word of Mouth Book Club series is Andy Nulman’s Pow! Right Between the Eyes: Profiting from the Power of Surprise. Andy is a brilliant marketer, entrepreneur, and sole owner of the title, “Prince of Pow!” His book is an eye-opening look at the power and potential of surprise marketing. We’re sharing […]
How to get word of mouth for a conference, #2
December 1, 2009
Warning: The second installment in ““earn how to get people talking about you with just a t-shirt” may not be safe for work! There are half-naked men and giant Charlie Browns. Check out the first post and watch this video to see what it’s all about. It works! Read these great posts from our speakers. Notice […]
Pow! Right Between the Eyes — live with author Andy Nulman
November 6, 2009
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]
Surprise!
March 15, 2009
Surprise gets us talking. Surprise creates word of mouth. Surprise makes us happy. Get your hands on Andy Nulman's new book "Pow! Right Between The Eyes!" It's the first book about how to use the power of surprise to grow your business. I love this book. You also want to read Andy's blog and this […]
Surprising Service
March 10, 2009
When runners jog into the Westin Long Beach, Ricky Bobbit hands them a bottle of water. They are surprised — and they have a story to tell everyone else they see. Listen to Ricky explain it: How can you surprise people?
Newsletter #721: The “Price is Right” Issue
March 5, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When it comes to creating remarkable products and their stories, pricing is too often overlooked. Try these strategies […]
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