Samsung added this unique app to their phones that helps you speed-read called Spritz. The word of mouth and PR they received was amazing. (A few examples: The Huffington Post, Slate, and PC World) Why did it work? Because they gave people a reason to talk about them. One of the big rules of word of […]
Newsletter #958: The “Something Extra” Issue
October 10, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some little extras you expect, like continental breakfasts at your hotel and fortune cookies at a Chinese restaurant. But it’s the […]
Get on stage
March 7, 2009
Apple created an iPhone application that lets you advance slides in a presentation from your phone. Important? No. Useful? A bit. Great word of mouth? Definitely. They figured out how to get a key group of influencers — speakers and presenters — to pull out their iPhone in the middle of a speech. Now that's […]
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