[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something amazing happens when you make specific groups of people feel welcome, special, and understood: They talk about you. Even if […]
Why aren’t you asking for feedback, every time?
November 17, 2012
With all of the online communication tools you have, why aren’t you asking for feedback from every customer, every time? A simple email will do. What customers think about each transaction is vital — it decides whether you’ll ever see them again. You should care, and you should show customers that you care. Not everyone […]
A true measure of customer love…
August 10, 2012
Is that they brag about you to everyone they see — and to everyone who sees their car. We all know that Apple fans love to put Apple stickers on stuff. So do fans of MediaTemple — a web-hosting company that inspires passionate fans with fantastic service. Check out this car: But most companies miss […]
Don’t let them leave that shopping cart behind!
December 21, 2011
If someone put something in your website’s shopping cart — they did it for a reason. They are actively in the purchase consideration process. If they leave it behind — there’s a reason for that too. They found a better offer, they decided not to buy, or maybe they just got distracted. Don’t let them […]
Why tech gurus will never understand the Kindle
November 18, 2011
All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to […]
How to win against a worthy competitor
September 16, 2011
You can work really hard to make your product perfect. But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead. If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if […]
What they don’t know won’t hurt them
July 9, 2011
Mac people love to believe that Macs don’t crash. Which isn’t true. When a program crashes on the Mac, it’s quiet. It closes without an error message and goes away. When a program crashes on Windows, you get a big error message and an announcement that it’s sending crash data to Microsoft. What’s the lesson? […]
Radically change the rules
July 6, 2011
Apple’s Final Cut Pro video editing software already had 50% of the market. It cost $1000. Then they did something nobody expected: The new version only costs $299. All of their competitors are sitting on business plans, financials, and development plans that are now completely irrelevant. I assume that they are in a bit of […]
Newsletter #767: The “Help People, Help Business” Issue
January 28, 2010
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As it turns out, it’s pretty easy to find ways to help both your communities and your business […]
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