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Tag Archives: Apple

Reminder: They aren’t going to put your sticker on something if you don’t give them a sticker

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What does your cell phone charger say about you?

The EU has required that cell phone makers all use the same USB charger. This is a good thing. It will save a ton of waste, expense, and hassle for consumers (more detail). But it’s also a lesson to all manufacturers who intentionally changed the plugs and connectors with every model so they could sell […]

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Newsletter #759: The “Show Them How” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the biggest rules in storytelling is “show, don’t tell,” — and it’s also true for marketing. […]

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Newsletter #732: The “Focus On the Little Things” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} It's too hard to talk about all your features and benefits. Instead, give everyone something simple to talk […]

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Too many choices

More choice doesn't mean more sales.  Instead, it often frustrates customers and sends them to a competitor. Canon offers 20 models of small digital cameras. How different can they be? Dell offer 6 lines of consumer laptops in 14 variations, every one customizable beyond the 4 choices they suggest.  (Plus business, small business technical, and […]

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Get on stage

Apple created an iPhone application that lets you advance slides in a presentation from your phone.  Important? No.  Useful? A bit. Great word of mouth? Definitely. They figured out how to get a key group of influencers — speakers and presenters — to pull out their iPhone in the middle of a speech. Now that's […]

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Newsletter #714: The “Say Hello” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Greet your customers with a friendly and helpful hello that makes them feel comfortable, welcome, and eager to […]

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