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Tag Archives: automakers

One great feature makes you a word of mouth phenomenon

October 23, 2013

I’m a middle-aged minivan-kind-of-guy. As are my friends. And there are only two things we talk about when it comes to buying a new car: We all want a Tesla. If we can’t have a Tesla — the new Honda van has a BUILT-IN VACUUM CLEANER! That simple extra feature has dominated the word of […]

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It’s not about you. It’s about your customer.

May 8, 2012

Subaru gives their drivers these badges to stick on their car. Each badge shows their favorite activities. My dad got photography and kayaking. Smart, smart, smart. It’s not just another car dealer logo or “turbo.” It’s about the customer, not the car. It makes your car into YOUR car — and gives you a reason […]

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Everyone’s talking about this

October 28, 2011

Everyone knows about the flower vase in the VW Beetle. They may know nothing else about the car or VW.  But they can have a conversation about this silly little thing. If you’re struggling to find a reason for people to talk about your business — maybe you’re making it too complicated.  You only need […]

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