I’m a middle-aged minivan-kind-of-guy. As are my friends. And there are only two things we talk about when it comes to buying a new car: We all want a Tesla. If we can’t have a Tesla — the new Honda van has a BUILT-IN VACUUM CLEANER! That simple extra feature has dominated the word of […]
One great feature makes you a word of mouth phenomenon
October 23, 2013
It’s not about you. It’s about your customer.
May 8, 2012
Subaru gives their drivers these badges to stick on their car. Each badge shows their favorite activities. My dad got photography and kayaking. Smart, smart, smart. It’s not just another car dealer logo or “turbo.” It’s about the customer, not the car. It makes your car into YOUR car — and gives you a reason […]
Everyone’s talking about this
October 28, 2011
Everyone knows about the flower vase in the VW Beetle. They may know nothing else about the car or VW. But they can have a conversation about this silly little thing. If you’re struggling to find a reason for people to talk about your business — maybe you’re making it too complicated. You only need […]
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