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Tag Archives: Big Business Blogging

Email is special: It’s the only advertising that people ask for

Email newsletters are still my favorite single marketing tool.  Why? Because email newsletters are about a simple bargain:  Send me something interesting once a week and I'll let you email me forever.  If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again. All […]

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Blog Council launches its newsletter: Big Business Blogging

As many of you know, my company runs the Blog Council, a community for corporate social media executives at the largest companies in the world. We’re excited to let you all know that we’ve just launched the Blog Council’s newsletter, Big Business Blogging: Corporate social media success stories. Each week, we’ll share a few examples […]

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