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Tag Archives: blog

Newsletter #1037: The “Making Ideas Your Own” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’re all about trying new things and getting outside of your comfort zone to see what works for you. But you […]

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And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

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Everything you need to know about content marketing in 100 words

Replace your marketing with useful advice. Fill your website and YouTube with how-to videos and lessons. Blog good, solid information instead of promotions. Here’s what’ll happen: Everyone will know that you’re an expert. People will come to your site to learn (which is easier and more effective that using an ad to get them to […]

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Dude, please read this if you’re going to blog

Every day people say, “I wrote some blogs” — when they mean, “I wrote some posts.” Grr. Folks, learn the terms. A blog is the whole thing and a post is one story. Just like a newspaper is the whole thing and an article is one story. You wouldn’t say, “I wrote a newspaper” when you meant, “I wrote an article in a newspaper.” […]

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AccuQuote’s video case study: “Social Media for the Analytic Marketer”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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How to get more word of mouth for your blog

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your […]

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Your fly is open…

Just a little reminder that when you blog, tweet, or update your Facebook status — WE CAN SEE IT! Two recent stories: The college grad who was offered a job at Cisco, then tweeted "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute […]

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