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Tag Archives: Blogging

Death to content marketing: Why you need a journalist, not a marketing writer.

Read these really smart ideas excerpted from Mitch Joel’s really smart blog. This is the right way to use a blog to build your business. (The full post is here.) Death to content marketing. The problem with content marketing is the marketing part of the equation. Marketing content rarely connects with an audience. Why? Because […]

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The secret to finding original blog topics

It’s easy: Always be capturing ideas. Carry a camera and a notepad. Every time you see something, snap a shot or jot a note. Keep an electronic file of half-baked ideas. I use Windows Live Writer, and a lot of bloggers use Evernote. Although I have already written 2,000 posts, I have a huge file […]

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Why I don’t tweet much anymore

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not […]

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Before you pay for a big, expensive, gimmick campaign to impress a blogger …

Try something simple. Like inviting them over for tea and conversation. Don Levy at Sony Pictures wanted Oscar bloggers to write about the visual effect of the movie. Academy voters don’t necessarily have access to the same level of knowledge and understanding about the work that members of the visual effects branch, who do the […]

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We’re hiring at SocialMedia.org

Working with us is a dream job if you are interested in blogs, social media, word of mouth, or the future of marketing. You won’t just be reading about the visionaries of marketing, you’ll be working with them to make the future more ethical and effective. Stop talking about this stuff — do something about […]

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If you love somebody, set them free

We used to host all of our blogs with TypePad. We were happy with the service. Until one day, they changed a setting — there was no way to export our images files. They were holding us hostage. So we left for WordPress. It was a ton of work, but we felt like we had […]

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I can’t believe we’re still doing that

This blog has a thingy where you can display posts by month written. So do lots of other blogs. Who the hell needs that? Has anyone used that, ever, on any blog? Why would you need to see my old posts from any particular month? It’s there because the first blog software had it. So […]

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You can’t just take it

Every so often a website will take my blog posts and start publishing them. They make it look like I’m a guest writer for their site. (This happens to a lot of bloggers.) No link, no traffic to my blog. Just using my name as a byline isn’t giving me credit, it’s making it look […]

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MarketingSavant’s Dana VanDen Heuvel on how to earn a loyal blog following – live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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