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Tag Archives: BMW

Kate Alini on BMW’s super-fan surprise and delight social media campaign

This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

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Newsletter #929: The “Make It a Reality” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes getting everyone’s attention means letting your imagination (or your fans’ imaginations) become a reality. People love to talk about when […]

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