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Tag Archives: Bonin Bough

Win a copy of Bonin Bough’s new book, “Perspectives on Social Media Marketing”

We’ve got five copies of Perspectives on Social Media Marketing — the new book by PepsiCo’s Bonin Bough — to give away. The book offers detailed recommendations and strategies for 89 issues facing social media marketers from both an agency and brand perspective. Bonin, a member of our Social Media Business Council, covers everything from […]

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Video Interview: Pepsi’s Blogger Relations Team

Watch Pepsi's Bonin Bough and Joshua Karpf sharing their blogger relations efforts, live from BlogHer Chicago: They share great stories of bloggers' commitment to this community, and some common sense advice on making connections: "We're not here to show product. We're here to enhance people's experience of the event. If you're doing a service for […]

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BrandSmart 2009: Brands@Work June 18, Chicago

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