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Tag Archives: book sales

Build it to be shared

When Seth Godin sells his new book, Poke the Box, in a 52-copy set — you know he wants you to share it. The quantity sends a powerful message about how something is meant to be part of a group experience. Like an extra-jumbo popcorn or a dozen Krispy Kremes.

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Make it insanely easy to work with you

When I’m selling my book, I can list it for sale on Amazon in less than 15 seconds. I can fulfill an order (pack, postage, ship) in less than 60 seconds. All because Amazon has the easiest, fastest, simplest selling support system ever. And I’m happy to pay them a sizeable commission because they make […]

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