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Tag Archives: Boudin Bakery

Do you have a product so cool that people will bring it home to their kids?

I carried this loaf of bread shaped like a teddy bear for 15 hours from the San Francisco Airport to my house in Chicago (one of those trips …). Dozens of people asked me about it. I spread a ton of word of mouth for the Boudin Bakery. How did they get all this promotion? […]

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