Read Brains on Fire. It’s an AMAZING lesson on how to build a real-world, passionate evangelism program. It’ll change your entire outlook and your entire business. I’m assigning it to our entire company as required reading. It’s short, but it took me a while to read because every page gave me a new idea for […]
Tag Archives: Brains on Fire
Want people to spread the word? Use their name and make it personal
Brains On Fire is one of the best word of mouth agencies there is. They know how to create a movement, especially around an important cause. One of the big lessons they teach: Make it personal. Get people involved, hook their ego, and call them out by name. They did just that in their post […]
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How to create a fan community — live with Spike Jones from Word of Mouth Supergenius
As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]
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How to create a fan community — live with Brains on Fire’s Spike Jones
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]
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Word of mouth marketing: A higher mission
Word of mouth marketing is more than just a marketing technique. It's a movement. It's a movement that says we believe that the only path to success is earning the respect and recommendation of our customers. Our work empowers people and gives them a voice … a process that can never be reversed. If we […]
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